Steinway & Sons Welcomes Portland Gallery To Elite Family Of Dealerships

LONG ISLAND CITY, NY (March 28, 2014) — Steinway & Sons, makers of the finest pianos in the world, has solidified its presence in northwest Oregon with the addition of Michelle’s Pianos to the company’s hand-picked network of exclusive Steinway dealerships. Michelle’s Pianos has been a foundation of the Portland music community since 1995. It now becomes the area’s only official Steinway & Sons dealer, bringing Steinway, Boston, and Essex grand and upright pianos to a vibrant community of musicians and music educators.

Michelle’s Pianos is a family-owned dealership offering piano sales, service, storage, education, and rentals. The gallery also hosts performances, children’s activities, and special events throughout the year. In coming months, said owner Lotof Shahtout, Michelle’s will begin a series of master classes taught by visiting Steinway Artists.

“Association with Steinway is a dream for everyone in the music world—from artists to businesspeople. I have always worked toward the goal of this partnership,” Shahtout said.

Shahtout has a long history of connection to the Steinway brand. A working musician, he was trained in piano sales at another Steinway dealership in 1990, and he received additional sales training at the Steinway factory in New York.

“My whole business was built on the Steinway approach,” he said. “Securing this partnership now feels like my comfort zone, like coming home. I love it.”

“Lotof and his wife Michelle are a perfect fit with Steinway,” said Todd Sanders, Vice President of Sales and Marketing for Steinway & Sons. “They have a passion for music and for music education in particular. We’re proud to have them represent Steinway in the greater Portland area.”

To celebrate the new partnership, Michelle’s Pianos will launch a series of special events this spring. Watch www.michellespiano.com for updates. Michelle’s Pianos is located at 600 SE Stark Street, Portland, OR, 97214.

About Steinway & Sons
Since its founding in New York in 1853, Steinway & Sons has been considered the world's premier piano manufacturer. Known for their exceptional craftsmanship, Steinway & Sons pianos are built in one of two company-owned and operated factories: Astoria, New York and Hamburg, Germany. Steinway & Sons pianos are still constructed primarily by hand, using many of the techniques developed over 160 years ago. Today, Steinway & Sons also offers the Boston and Essex piano lines, Listen, a magazine for music and culture lovers, and the Steinway & Sons record label. For more information, visit www.steinway.com.

Press Contact:
Anthony Gilroy
Steinway & Sons
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(718) 204–3116