Real objection: haven't established a positive price-to-value relationship.
Use the same tools to establish value of Steinway – 98% of artists, year to build, handmade, value appreciation, longevity. Spirio specific ideas below.
• Additional legacy value since lack of playing ability doesn't inhibit musical enjoyment
• Included iPad Pro
• Ships with all available content
• Adding 3-4 hours, or 40-50 songs and 1 video, per month
• No fee for additional content
• Factory installed
• Spirio|r is the only player piano that allows the owner to record, edit and playback all in high-resolution
• Exclusivity of artists and content in library – Steinway artists and Steinway Immortals, historic video performances