Spirio Description

The Steinway & Sons Spirio is the world’s finest high resolution player piano. A masterpiece of artistry and engineering in your home, SPIRIO enables you to enjoy performances captured by great pianists — played with such nuance, power and passion that it is utterly indistinguishable from a live performance.

Four Main Selling Features

1. First and foremost, SPIRIO is a STEINWAY piano

• The choice of 98% concert artists
• Handmade of finest materials
• Rich tonal color palette only Steinway provides

2. World-class content available

• Recorded by prestigious Steinway Artists
• Includes historical performances by Steinway Immortals
• Includes sync videos (current and immortal artists)

3. High-resolution technology delivers lifelike performances

• Measures hammer velocity and proportional pedaling
• 1,020 dynamic levels per note measured up to 800 samples per second
• 256 pedal positions measured up to 100 samples per second

4. The intuitive App provides easy operation

• New content is added automatically, each month, at no extra charge
• iPad included in Spirio purchase - the perfect interface
• App controls are intuitive for all users

The Spirio Customer

The average Spirio customer is a male business executive who does not play, does not request traditional model selection, is more space sensitive than price sensitive, and purchases Spirio because it provides more ways to rationalize a Steinway purchase.*  
*based on customer profile data 

 

Catalogue Details

As of October, 2020, the Spirio library consists of over 4,200 songs and over 70 sync videos.  On average, the library grows by 40-50 songs (3-4 hours of music) and one video each month,

• Primarily recorded by Steinway Artists
• All current and future music is complimentary
• New music is added automatically to the app on the first Friday of each month

For a real-time count of songs available, go to the Spirio App settings, then App Info, and find Catalog Size. Check the Spirio Spotlight each month for update highlights.

10 Most Popular Songs With Customers

Here are the ten most popular songs with Spirio customers worldwide.  Be sure to use some of these in your demo since we know customers love them. 

1. Bagatelle for Piano in A minor, WoO 59 "Für Elise" (Ludwig van Beethoven) - Jenny Lin
2. Hello (Adele) - Sunny Choi
3. Aladdin: A Whole New World (Alan Menken) - Simon Mulligan
4. Hotel California (Eagles/Don Felder) - David Osborne 
5. Piano Man (Billy Joel) - David Osborne
6. Liebesträume for Piano, S 541: No. 3, O Lieb, so lang (Franz Liszt) - Lang Lang
7. Neptune's Daughter:  Baby, It's Cold Outside (Frank Loesser) - Simon Mulligan
8. Someone Like You (Adele) - David Osborne
9. Benny and the Jets (Elton John) - David Osborne
10. Halo (Beyonce) - Sunny Choi 

Data as of September, 2020, based on customer app usage and ranked in order of popularity.

Common Customer Objections

Here are three of the most common objections that arise when presenting Spirio.  With each objection are some features (don't forget the corresponding benefits) that have helped other salespeople overcome those objections and close the sale.